Resources Library by ANA

The Canadian RTS study

By returning to the sample of Canadians who filled out a BBM radio diary, BBM Canada was able to bring an extensive product and customer behavior database combined with BBM's radio ratings to desktops in Canadian radio stations, agencies and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Craig Dorning, Pasquale A. Pellegrini

June 16, 2003

In the backstage of the TV audience

This paper describes a new media research tool - PPR - which can be applied to improve the effectiveness of media planning. PPR - Public and TV Programme Relation Rate - shows the way to understand how people watch TV, and their feelings and behavior...

Catalogue: Latin America 2003

Authors: Fábio Mariano, Elenice Rampazzo, Paolo Fiasco

May 4, 2003

How an external audit can assist an industry in establishing the credibility of a rating service

This paper reviews why auditing media research is necessary and provides a framework for establishing an initial audit process. It also describes the benefits achieved when an audit process is properly administered.

Catalogue: Latin America 2003

Authors: George Ivie, Nick Terlizzi

May 4, 2003

Audience measurement in the 'dual economies' of poor countries

The paper introduces the 'duality of economies' prevailing in developing countries such as Pakistan, and the general implication for advertising and media research. The co-existence of two management cultures and modernity amidst poverty creates...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Mansoor Khan, Ijaz Gilani

Company: Gallup Pakistan

June 9, 2002

Making better media decisions

This paper is an update of the Advertising Research Foundation's historic 1961 monograph "Toward Better Media Comparisons". It has been revised to include new levels of paid media performance attentiveness, persuasion and response and to consider new...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Authors: Erwin Ephron, Bill Harvey, Denman Maroney, Bill Moran, Jim Spaeth

June 1, 2001

Mixed research techniques for a mixed economy

The paper describes the changes in the radio market and explores the implications for joint industry measurement in the future. The main issues that must be considered in setting out the scope of the measurement solution are outlined, and the main...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Tony Twyman, Chris Mundy

Company: British Broadcasting Corporation (BBC)

April 1, 2001

Audiometer* measurement

The “audiometer”*, a generic term perhaps preferable to “radiometer” given its applications equally to TV as for radio audience measurement, offers the marketplace a major technological advance in the measurement of broadcast...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Author: Peter Menneer

April 1, 2001

Latest developments on the portable people meter

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers’ exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, television, cable and...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Robert H. Patchen, Brian Harris-Kojetin

Company: Nielsen

April 1, 2001

Hypercontext: Same as it never was

Technological advances are engendering debate on the survey production line, but the process is only part of the story. Are we in the grip of a drive not towards insight but towards mere automation? Do we want our data deeper – or just cheaper?...

Catalogue: ESOMAR Net Effects 2001

Authors: Andy Dexter, Joseph Brown

Company: DVL Smith Ltd

February 11, 2001